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Most Popular Brands on Instagram

Comprehensive statistics for brands on Instagram. Benchmark your brand against your competitors. Compare the number of followers of brands’ Instagram accounts or the number of posts by other Instagram users on their hashtag.

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Currently, @nike is the most popular brand on Instagram with 4,164,890 followers and 25,298,165 posts on their hashtag. The most followed brand account is @natgeo with 4,768,456 followers. The largest brand hashtag is #nike with 25,298,165 posts.

Currently, @9gag is the fastest growing brand account on Instagram with 16,383 followers gained since yesterday. #vscocam is the fastest growing brand hashtag with 107,712 additional posts since yesterday.